Michael Barmaxis

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Full-Stack
Media Buyer

A catalyst for asymmetrical returns in your e-commerce or service-based business.

Hey, I’m Michael đź‘‹

I’ve been in the digital marketing game for over 8 years, mastering the art and science of media buying. As a full-stack media buyer, I don’t just push buttons—I understand how every part of the customer journey contributes to conversions.

Throughout my career, I’ve managed over $7 million in ad spend on Meta’s platform, scaling e-commerce brands and lead generation campaigns with data-driven strategies. My approach blends platform expertise with high-converting creative, ensuring every ad dollar works harder.

Let's build something great.

PROOF IN THE RESULTS

The Brands That Have Trusted Me to Deliver

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Case Studies

InstaBoost Media: Turning Ads Into Growth

Growth isn’t an accident. It’s the result of ads that speak to the right people at the right time with the right message.

Premium Flooring & Design: Scaling a Local Flooring Business

How I Scaled a Local Flooring Business From 66 to 225+ Leads Per Month While Holding a 5 to 7x ROAS
Get in touch

From Student to Coach

Empowering 50+ Entrepreneurs to Master Meta Ads

I wasn’t always the coach helping 50+ business owners take control of their advertising—and profit from it.


I started as a student, learning the art and science of Meta ads directly under Tara Zirker, one of the most respected minds in the industry.

It was there I discovered the strategies that turn ad dollars into consistent, scalable results.

From mastering the complexities of Ads Manager to crafting high-converting campaigns, I’ve made it my mission to hand small business owners the keys to their own success—without the guesswork, overwhelm, or wasted budgets.

PROOF?

Here’s What Others Say After Letting Me Take the
Wheel on Their Ads

Emily Conner

5/5

Michael’s expertise was invaluable—he made Facebook ads easy to understand and helped me add 850+ new contacts in under two months at just $1 per lead!

Tara Zirker

Co-Founder of Future Digital, Founder of Successful Ads Club
5/5

Michael is a dedicated and strategic Facebook ads coach, guiding students beyond the technical aspects to craft effective, psychology-driven campaigns.

Jordan Ilderton

5/5

I wish I had found Michael sooner—he’s a great guide who thinks 3-5 steps ahead, making the process so much easier for beginners like me!

Let's collaborate

GET IN TOUCH

I'm Easy to Contact​

Instaboost Media: Turning Ads into Growth

SECTION 1: IDEATION

"Every Great Campaign Starts with Strategy."

Crafting the perfect campaign meant starting with the offer—not the funnel, not the ads. The offer.

As Eugene Schwartz said, “You cannot create mass desire. You can only channel it.” I channeled what business owners already wanted: proof that digital marketing works.

The strategy was clear:


Highlight the need: Why running ads is essential to stay competitive.

Offer undeniable value: A free, on-the-spot optimization to showcase our expertise.

"You cannot create mass desire. You can only channel it."

- Eugene Schwartz

SECTION 2: EXECUTION

"Turning Strategy Into Action."

Once the strategy was in place, I brought it to life with a holistic approach that extended beyond just running ads.​

1. Compelling Ad Copy and Headlines:
I crafted attention-grabbing META ad copy and headlines that spoke directly to business owners’ pain points and aspirations. Each ad was designed to stop the scroll and drive action.


2. Media Buying That’s More Than Buttons:
As I like to say, “I’m not a button pusher.” Media buying isn’t just about managing budgets—it’s about creating a journey. I ensured every aspect of the campaign aligned with our offer and goals.

3. Crafting the Customer Journey:
The journey didn’t end with the click. I collaborated with the development team to design a high-converting landing page:
   – Focused Layout: A clean design that guided visitors to the key CTA.
   – Impactful Copy: Messaging that addressed objections and highlighted the offer’s value.
   – Seamless Flow: Every element worked together to create a frictionless user experience.

SECTION 3: AUTOMATIONS TO DRIVE FOLLOW-UP SUCCESS

"Supporting CRO Efforts with Copy and Strategy"

While the automations were implemented by the CRO team, I assisted in crafting the copy and messaging for:

Text and Email Follow-Ups: Personalized and persuasive sequences designed to nurture leads.

Sales Alignment: Ensuring follow-ups aligned with the overall campaign strategy, helping the internal sales team close more deals.

Ad

Landing Page

Follow-Up Automations

Sales Team Engagement

SECTION 4: THE RESULTS​

How We Channeled Desire Into $125K of Brand-New MRR.

The campaign wasn’t just about strategy—it was about delivering real, measurable growth.

In just six months, this campaign delivered remarkable results, driving $125,000 in completely new monthly recurring revenue and showcasing the true power of a well-executed strategy.

Here’s how it broke down:

MRR Growth

From $0 to $125,000 in brand-new recurring revenue, achieved in just six months.

March – September

$0  → $125K MRR

New Clients Acquired

50+

clients onboarded onto Instaboost Media, exceeding projections by 32%.

Return on Ad Spend

4.05x

ROAS turning $30,838.74 in ad spend into a massive MRR growth machine.

Total Leads Generated

781

high quality leads fueling consistent growth for the sales pipeline.

Landing Page Performance

17.5%

conversion rate, converting nearly 1 in 6 visitors into actionable leads.

Premium Flooring & Design

How I Scaled a Local Flooring Business From 66 to 225+ Leads Per Month While Holding a 
5 to 7x ROAS

The Challenge

Premium Flooring & Design came to us with two key issues: the leads they were getting from previous campaigns were low quality, and the volume wasn’t scalable. The account had been relying heavily on Messenger conversions, and it was clear the structure wasn’t built to filter for high intent. The client needed more volume, but more importantly, they needed leads that actually closed.

My Role

I took over media buying and full-funnel optimization. That included restructuring the campaigns, building instant forms, segmenting audiences, testing creative angles, and pushing performance from a shaky start to a reliable and scalable lead-gen system. I also personally audited calls and pipeline behavior inside GoHighLevel to align the media side with real revenue outcomes.

What I Did

"Turning Strategy Into Action."

Once the strategy was in place, I brought it to life with a holistic approach that extended beyond just running ads.

1. Moved Away From Messenger to High-Intent Instant Forms

The first change I made was ditching Messenger. I built out a custom instant form that filtered for serious buyers only. The form used straightforward but effective copy like:

It also qualified by flooring type, number of rooms, and gave clear expectations up front. I changed “square footage” to “how many rooms” because it lowered friction and improved conversion rate.

2. Built Custom Audiences and Segmented Existing Data

The previous buyer wasn’t excluding anyone. I segmented audiences by:

  • Excluding all leads who submitted in the last 90 days
  • Uploading the client’s customer list to exclude past customers
  • Retargeting anyone who opened but didn’t submit the form

It also qualified by flooring type, number of rooms, and gave clear expectations up front. I changed “square footage” to “how many rooms” because it lowered friction and improved conversion rate.

3. Structured Campaigns With Clear Avatar Testing

I ran three core campaign types:
  • Broad ASC-style campaigns
  • “Avatar 2” targeting females 25 to 65 with interests in interior design, Ulta, flooring, Pinterest, and similar
  • Retargeting campaigns focused on high-intent opens and video views
The Avatar 2 campaign delivered consistently. It produced sub-$90 leads and stayed scalable while maintaining quality.

4. Creative and Hook Testing at Scale

I ran a creative testing campaign with multiple ad sets at $20 per day, each testing a different creative. I kept headlines sharp and problem-aware:

“Tired of sketchy installers?”

“Luxury floors, speedy installs, no overpriced nonsense.”

Winning visuals included founder-led videos, before-and-afters, and static ads with bold discount overlays promoting up to 75% off. Once winners emerged, I scaled those confidently.

Results That Moved the Needle

Scaling Lead Generation While Keeping ROAS Strong

Over five months, I helped Premium Flooring & Design scale their lead generation while keeping ROAS and lead quality strong. We didn’t just bring in more leads — we brought in the right leads, and the revenue followed.

Leads

241%

Scaled leads by 241% in five months

Direct Revenue

$298K+

Generated $298K+ in direct revenue from Meta spend

Lead Quality

68%

Maintained consistent lead quality, with up to 68% qualified

Blended ROAS

5.13x

Delivered 5.13x blended ROAS across all campaigns

Ad spend

controlled cost per lead

Average cost per lead stayed controlled while ad spend scaled 4x

These weren’t projections — these were tracked results inside GoHighLevel, with actual purchases and revenue tied directly to Meta campaigns I built and optimized from the ground up.