Michael Barmaxis

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Full-Stack
Media Buyer

A catalyst for asymmetrical returns in your e-commerce or service-based business.

Hey, I’m Michael đź‘‹

I’ve been in the digital marketing game for over 8 years, mastering the art and science of media buying. As a full-stack media buyer, I don’t just push buttons—I understand how every part of the customer journey contributes to conversions.

Throughout my career, I’ve managed over $7 million in ad spend on Meta’s platform, scaling e-commerce brands and lead generation campaigns with data-driven strategies. My approach blends platform expertise with high-converting creative, ensuring every ad dollar works harder.

Let's build something great.

PROOF IN THE RESULTS

The Brands That Have Trusted Me to Deliver

Case Studies

Instaboost Media: Turning Ads Into Digital Success

Growth isn’t an accident. It’s the result of ads that speak to the right people at the right time with the right message.

Biltright Turf: Elevating Artificial Grass Advertising

Biltright Turf didn’t just need more leads—they needed better leads. We set them up with the right campaigns.
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FROM STUDENT TO COACH

Empowering 50+ Entrepreneurs to Master Meta Ads

I wasn’t always the coach helping 50+ business owners take control of their advertising—and profit from it.


I started as a student, learning the art and science of Meta ads directly under Tara Zirker, one of the most respected minds in the industry.

It was there I discovered the strategies that turn ad dollars into consistent, scalable results.

From mastering the complexities of Ads Manager to crafting high-converting campaigns, I’ve made it my mission to hand small business owners the keys to their own success—without the guesswork, overwhelm, or wasted budgets.

PROOF?

Here’s What Others Say After Letting Me Take the
Wheel on Their Ads​

Emily Conner

5/5

Michael’s expertise was invaluable—he made Facebook ads easy to understand and helped me add 850+ new contacts in under two months at just $1 per lead!

Tara Zirker

Co-Founder of Future Digital, Founder of Successful Ads Club
5/5

Michael is a dedicated and strategic Facebook ads coach, guiding students beyond the technical aspects to craft effective, psychology-driven campaigns.

Jordan Ilderton

5/5

I wish I had found Michael sooner—he’s a great guide who thinks 3-5 steps ahead, making the process so much easier for beginners like me!

Let's collaborate

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I'm Easy to Contact

Instaboost Media: Turning Ads into Growth

SECTION 1: IDEATION

"Every Great Campaign Starts with Strategy."

Crafting the perfect campaign meant starting with the offer—not the funnel, not the ads. The offer.

As Eugene Schwartz said, “You cannot create mass desire. You can only channel it.” I channeled what business owners already wanted: proof that digital marketing works.

The strategy was clear:


Highlight the need: Why running ads is essential to stay competitive.

Offer undeniable value: A free, on-the-spot optimization to showcase our expertise.

"You cannot create mass desire. You can only channel it."

- Eugene Schwartz

SECTION 2: EXECUTION

"Turning Strategy Into Action."

Once the strategy was in place, I brought it to life with a holistic approach that extended beyond just running ads.​

1. Compelling Ad Copy and Headlines:
I crafted attention-grabbing META ad copy and headlines that spoke directly to business owners’ pain points and aspirations. Each ad was designed to stop the scroll and drive action.


2. Media Buying That’s More Than Buttons:
As I like to say, “I’m not a button pusher.” Media buying isn’t just about managing budgets—it’s about creating a journey. I ensured every aspect of the campaign aligned with our offer and goals.

3. Crafting the Customer Journey:
The journey didn’t end with the click. I collaborated with the development team to design a high-converting landing page:
   – Focused Layout: A clean design that guided visitors to the key CTA.
   – Impactful Copy: Messaging that addressed objections and highlighted the offer’s value.
   – Seamless Flow: Every element worked together to create a frictionless user experience.

SECTION 3: AUTOMATIONS TO DRIVE FOLLOW-UP SUCCESS

"Supporting CRO Efforts with Copy and Strategy"

While the automations were implemented by the CRO team, I assisted in crafting the copy and messaging for:

Text and Email Follow-Ups: Personalized and persuasive sequences designed to nurture leads.

Sales Alignment: Ensuring follow-ups aligned with the overall campaign strategy, helping the internal sales team close more deals.

Ad

Landing Page

Follow-Up Automations

Sales Team Engagement

SECTION 4: THE RESULTS

How We Channeled Desire Into $125K of Brand-New MRR.

The campaign wasn’t just about strategy—it was about delivering real, measurable growth.

In just six months, this campaign delivered remarkable results, driving $125,000 in completely new monthly recurring revenue and showcasing the true power of a well-executed strategy.

Here’s how it broke down:

MRR Growth

From $0 to $125,000 in brand-new recurring revenue, achieved in just six months.

March – September

$0  → $125K MRR

New Clients Acquired

50+

clients onboarded onto Instaboost Media, exceeding projections by 32%.

Return on Ad Spend

4.05x

ROAS turning $30,838.74 in ad spend into a massive MRR growth machine.

Total Leads Generated

781

high quality leads fueling consistent growth for the sales pipeline.

Landing Page Performance

17.5%

conversion rate, converting nearly 1 in 6 visitors into actionable leads.

Biltright Turf: Elevating Artificial Grass Advertising

Biltright Turf didn’t just need more leads—they needed better leads. Their previous agency struggled with high costs per lead (CPLs above $80), frequent out-of-service leads, and inconsistent creative branding that failed to position Biltright as the premium choice in a crowded market. Our goal was clear: refine targeting, overhaul creative, and optimize campaign structure to maximize high-intent conversions.

Our Approach

  • Refined Audience Targeting - We eliminated wasted budget by restricting targeting to in-service SoCal counties and disabling Advantage+ location settings, ensuring every lead was actually serviceable and ready to convert.
  • Premium Positioning - Rather than competing on price, we redefined Biltright as the luxury choice, emphasizing durability, exclusivity, and long-term value. This eliminated price objections and attracted high-intent homeowners willing to invest in quality.
  • Creative Overhaul - Rather than competing on price, we redefined Biltright as the luxury choice, emphasizing durability, exclusivity, and long-term value. This eliminated price objections and attracted high-intent homeowners willing to invest in quality.

I made sure to implement META’s powerful dynamic creative (now being replaced by the flexible ad format) in order to rapidly test creative, headline, copy and CTA variations. This allowed me to scale the campaign much faster and more efficiently than the typical ad-set build.

The Results?

Conclusion & Final Takeaways

Biltright’s campaigns are now not only more cost-efficient but also delivering high-quality, serviceable leads.

Cost Per Lead (CPL) Reduction

From $81.81 to $49.45, improving cost efficiency.

High Quality Leads

95% of leads are now
in-service (compared to frequent out-of-service leads with the previous agency).

Scalability

Due to these results, Biltright is expanding into new regions and increasing budget allocation.